How To Market Wine

Pondering how to market your wine in India ? Then go no further. Find here some statistics and useful information on the wine survey in India, tips to enhance your sales and various Government policies.

  • The consumption of wines in India is increasing greatly year after year.
  • India recorded a big 14% growth in 2003-04 to reach 490,000 9-litre cases against 430,000 cases the previous year.
  • What more the wine consumption in India is sure to grow 10-fold in the next ten years.
  • The Government has now reduced the customs duties on wines has by 8 – 12% with the elimination of the 4% “special additional duty” from February 2004.
  • The Maharashtra government is thinking about the ‘Grape & Wine policy’ – which includes the elimination of excise duties and sales tax on wines produced within the state.
  • This policy will help to reduce the wine prices drop and also accelerate more wine production.
  • The Wine Clubs are opening up in more cities like – Delhi, Bangalore, Chandigarh, Hyderabad, Pune etc.
  • Mumbai is the largest wine market in the country followed by Delhi, Bangalore and Goa.
  • Use of the mass media to promote alcoholic beverages is not permitted in India so you can’t use this medium to promote your wines.
  • However you can opt for the in-shop advertising or on-premise promotions in most cities except for Delhi.

If you have anything else to share with others please feel free to write to us. For more info on the “Indian Wine Market” please refer indianwine.com/Alok/winemarketinginindia20032004.html

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If you want to include your listing / advertise / give your feedback / contribute something than please feel free to contact us at
info@indiawines.org

Originally posted 2009-09-20 19:45:38.

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How To Market Wine

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